Fivestars

Acquired

Customer loyalty, marketing automation, and payments platform for small and medium-sized businesses. Fivestars replaced paper punch cards with digital loyalty programs, serving over 12,000 local businesses with 70 million consumer members, processing $3B in annual sales. Founded by two ex-McKinsey consultants who saw that large companies spent millions on loyalty programs while small businesses were completely underserved.

Company

Founded
2010

Financials

Total Funding
$145M
Sectors
Fintech SaaS Payments
www.fivestars.com

Funding History

6 rounds
Acquired by SumUp Oct 28, 2021
$317M
Series D Oct 16, 2020
$53M
Valuation: $285M
Salt Partners (Lead) Lightspeed Venture Partners DCM Ventures Menlo Ventures HarbourVest Partners
Series C Jan 22, 2016
$50M
HarbourVest Partners (Lead) Lightspeed Venture Partners Menlo Ventures DCM Ventures
Series B Sep 25, 2014
$26M
Menlo Ventures (Lead) Lightspeed Venture Partners DCM Ventures Rogers Communications
Series A Aug 2, 2012
$14M
Lightspeed Venture Partners (Lead) DCM Ventures (Lead) Y Combinator Mayfield Fund Chamath Palihapitiya Ali Partovi Hadi Partovi
Seed Apr 25, 2011
$2M
Mayfield Fund (Lead) Chamath Palihapitiya Ali Partovi Hadi Partovi
Seed Jan 1, 2011
$150K
Y Combinator (Lead)

Funding data is compiled from multiple independent sources including company announcements, press coverage, and regulatory filings. While we strive for accuracy, amounts and dates may reflect reported figures at time of announcement.