Optimizely

Acquired

Digital experience optimization platform providing A/B testing, experimentation, and personalization tools for websites, mobile apps, and connected devices. Co-founded by two former Google product managers who worked on the Obama 2008 campaign's digital optimization. Acquired by Episerver (now Optimizely) in 2020.

Founders Dan Siroker, Pete Koomen
CEO Dan Siroker

Company

Founded
2010
Headquarters
San Francisco, US
Employees
501-1000

Financials

Total Funding
$251M
Revenue (ARR)
$100M-$500M
Sectors
SaaS Data & Analytics
www.optimizely.com Twitter Blog

Funding History

5 rounds
Acquired by Episerver Oct 7, 2020
$600M
Series D Nov 8, 2017
$105M
Goldman Sachs (Lead) Bain Capital Ventures (Lead) Benchmark Andreessen Horowitz Index Ventures InterWest Partners
Series C Nov 5, 2015
$58M
Valuation: $1.1B
Index Ventures (Lead) Benchmark Andreessen Horowitz InterWest Partners GV (Google Ventures) Goldman Sachs
Series B Nov 18, 2014
$57M
Andreessen Horowitz (Lead) Benchmark InterWest Partners GV (Google Ventures) Index Ventures
Series A Mar 21, 2013
$28M
Benchmark (Lead) InterWest Partners (Lead) Andreessen Horowitz GV (Google Ventures) SV Angel
Seed Jun 1, 2010
Undisclosed
Y Combinator (Lead)

Funding data is compiled from multiple independent sources including company announcements, press coverage, and regulatory filings. While we strive for accuracy, amounts and dates may reflect reported figures at time of announcement.