Pete Koomen

Founder

Co-founder and President of Optimizely. Former Google product manager who co-founded Optimizely after working with Dan Siroker on the Obama 2008 campaign's digital analytics.

Overview

Companies
1
Roles
Founder

Companies

1 company
Optimizely $251M
Acquired Founder

Digital experience optimization platform providing A/B testing, experimentation, and personalization tools for websites, mobile apps, and connected devices. Co-founded by two former Google product managers who worked on the Obama 2008 campaign's digital optimization. Acquired by Episerver (now Optimizely) in 2020.

Founder data is compiled from company records, public announcements, and verified sources. Roles reflect current or most recent known positions.