Mariya Nurislamova

Founder & CEO

Serial entrepreneur with a background in applied mathematics, computer science, and marketing. Born in Russia, moved to NYC at 18. Holds a BS in Mathematics/CS from Perm State Technical University and a BBA in Marketing from Baruch College. Co-founded Scentbird during Y Combinator S15 and grew it to 500,000+ subscribers.

Overview

Companies
1
Roles
Founder & CEO

Companies

1 company
Scentbird $24M
Private Founder & CEO

Scentbird is a direct-to-consumer fragrance subscription service that lets members try designer and niche perfumes and colognes for a monthly fee. Subscribers receive a 30-day supply (8ml vial) from a catalog of 600+ fragrances. Founded in 2014 and backed by Y Combinator (S15 batch), the company grew from 400 subscribers at its seed stage to over 500,000. Scentbird also operates sub-brands including Deck of Scarlet (makeup), Confessions of a Rebel (gender-inclusive fragrance), and Goodhabit (skincare).

Founder data is compiled from company records, public announcements, and verified sources. Roles reflect current or most recent known positions.