Scentbird

Private

Scentbird is a direct-to-consumer fragrance subscription service that lets members try designer and niche perfumes and colognes for a monthly fee. Subscribers receive a 30-day supply (8ml vial) from a catalog of 600+ fragrances. Founded in 2014 and backed by Y Combinator (S15 batch), the company grew from 400 subscribers at its seed stage to over 500,000. Scentbird also operates sub-brands including Deck of Scarlet (makeup), Confessions of a Rebel (gender-inclusive fragrance), and Goodhabit (skincare).

Founders Mariya Nurislamova, Sergei Gusev, Andrei Rebrov, Rachel ten Brink
CEO Mariya Nurislamova

Company

Founded
2014
Headquarters
New York, US
Employees
51-200

Financials

Total Funding
$24M
www.scentbird.com

Funding History

5 rounds
Undisclosed Nov 8, 2023
$820K
The Garage Syndicate (Lead)
Undisclosed Jul 1, 2020
$329K
TMT Investments (Lead)
Series A May 17, 2018
$19M
Goodwater Capital (Lead) Y Combinator Rainfall Ventures FundersClub Soma Capital Scrum Ventures ERA
Seed Mar 30, 2016
$3M
Eclipse Ventures Vaizra Investments FundersClub Ludlow Ventures SGH Capital Scrum Ventures Y Combinator Alexis Ohanian Michael Seibel Tikhon Bernstam Philip Krim
Seed Aug 12, 2015
$1M
Y Combinator 500 Startups TMT Investments Dominion Capital Emmett Shear

Funding data is compiled from multiple independent sources including company announcements, press coverage, and regulatory filings. While we strive for accuracy, amounts and dates may reflect reported figures at time of announcement.