Rachel ten Brink

Founder

Co-founder and former CMO of Scentbird. Spent 20 years building billion-dollar brands at Elizabeth Arden, Estee Lauder, Gillette, and L'Oreal before co-founding Scentbird. Scaled the company to 500,000+ subscribers. Now General Partner at Red Bike Capital. MBA from Columbia Business School.

Overview

Companies
1
Roles
Founder

Companies

1 company
Scentbird $24M
Private Founder

Scentbird is a direct-to-consumer fragrance subscription service that lets members try designer and niche perfumes and colognes for a monthly fee. Subscribers receive a 30-day supply (8ml vial) from a catalog of 600+ fragrances. Founded in 2014 and backed by Y Combinator (S15 batch), the company grew from 400 subscribers at its seed stage to over 500,000. Scentbird also operates sub-brands including Deck of Scarlet (makeup), Confessions of a Rebel (gender-inclusive fragrance), and Goodhabit (skincare).

Founder data is compiled from company records, public announcements, and verified sources. Roles reflect current or most recent known positions.